ENGAGEMENT INTELLIGENCE ENGINE

Know Who's Going Cold.
Know Who's Coming Back.

Automated engagement scoring, decay detection, and re-engagement alerts — built directly into HubSpot and delivered to Slack.

Nightly scoring Real-time alerts 3 operating modes Zero manual checks

THREE CAPABILITIES

How It Works

Engagement Scoring

Nightly workflow scores every contact 0-100 based on email opens, clicks, recency, and frequency. Stored as a canonical HubSpot field your team can filter and segment on.

Decay Detection

Contacts that haven't engaged in 30, 60, or 90 days are automatically reclassified. Active to At Risk to Cold to Dormant. Your pipeline always reflects reality.

Re-engagement Alerts

The moment a Cold or Dormant contact becomes Active, a Slack alert fires with their name, score, silence duration, and a direct link to the HubSpot record. No manual monitoring required.

68%

OF COLD CONTACTS

NEVER RE-ENGAGE

COST OF INACTION

Every day without visibility is pipeline leaving quietly.

When a contact moves from At Risk to Cold without a triggered action, the window closes. The Engagement Engine runs nightly so your team acts before the silence becomes permanent.

5 at-risk deals recovered in first week — Managing Partner, Private Equity Firm

REAL-TIME ALERTS

What Lands in Slack

Engagement Intelligence APP 2:34 PM

Tanya Harrison just re-engaged!

Title

VP of Marketing

Company

Acme Corp

Score

78 - Active

Silent for

94 days

This contact was dormant. Now's the time to follow up.

View in HubSpot

SYSTEM INTEGRATION

Works Best With the Data Normalization Engine

Engagement scoring is only as reliable as the data underneath it. Pair this system with the Normalization Engine and every score is built on clean, canonical fields — not the messy raw data sitting in most HubSpot accounts.

See the Normalization Engine

See It Running on Live Data

Book a demo and we'll show you the scoring workflow, a live decay detection run, and a real re-engagement alert firing in Slack.

BOOK A DEMO