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How It Works Score Your HubspotT
LEAD QUALIFICATION PIPELINE
HUBSPOT NATIVE We're HubSpot specialists — this is built deep, not bolted on.

Know Which Leads Matter
in 30 Seconds

AI-powered lead research and scoring delivered directly to Slack. Automatically qualify prospects, surface buying signals, and route high-priority opportunities—without manual research.

SEE HOW IT WORKS
30s
Per Lead
15h
Saved Weekly
0
Manual Research
THE PROBLEM

Sales Teams Waste 15+ Hours a Week
on Manual Lead Research

Every new lead starts the same way:

Google the company
Try to understand their tech stack
Check LinkedIn for key contacts
Guess their budget and timeline
Look for recent news or funding
Score them based on gut feel
Visit their website
Maybe they're a good fit, maybe not

By the time you figure it out, the hot leads have gone cold.

Meanwhile, your team is burning time on leads that were never qualified in the first place.

THE SOLUTION

Automatic Research. Instant Scoring.
Zero Manual Work.

When a new lead enters your system, the pipeline takes over.

Company Intel

  • Industry and size
  • Revenue estimate
  • Employee count
  • Tech stack signals
  • Recent news/funding

Fit Score (0-100)

  • ICP match
  • Budget indicators
  • Authority signals
  • Need validation
  • Timing indicators

Intent Signals

  • Pricing page visits
  • Content engagement
  • Competitive research
  • Demo requests
  • Recent searches

Routing

  • HOT Route to sales
  • WARM Add to nurture
  • COLD Archive

How It Works

1

Lead Enters System

Form submission, CRM record creation, CSV import, API integration from ads, or referral signup.

2

Automatic Enrichment

Company lookup, revenue/employee estimates, industry classification, tech stack detection, news and funding research.

3

AI Scoring

Fit score calculation (ICP match), intent score analysis (buying signals), combined priority ranking, and recommended action.

4

Slack Delivery

Formatted card with all intel, priority badge, one-click actions (Claim | Nurture | Disqualify), and research sources.

Execution Time: 30 seconds from lead entry to Slack notification

Sample Slack Output

What your team sees when a new lead is qualified

SLACK NOTIFICATION
NEW HIGH-PRIORITY LEAD

TechCorp Industries
Series B SaaS | 50-200 employees | $10-25M revenue

FIT SCORE: 87/100
Matches ICP: Enterprise SaaS, 100+ employees
Budget indicators: Recent $15M Series B
Authority: CTO submitted form
Geographic: San Francisco (target market)
Timing: Mid-fiscal year (may delay)

INTENT SIGNALS:
- Visited pricing page 3x this week
- Downloaded ROI calculator
- Checked competitor comparison page
- LinkedIn: Recently hired VP Sales Ops
- News: Announced 50% headcount growth

RECOMMENDED ACTION: Route to Enterprise AE immediately
Deal Size Est: $50K-100K ARR | Close Prob: 65%

[Claim Lead] [View Full Research] [Add to Nurture]

What Gets Analyzed

Company Research

  • Industry classification
  • Company size and revenue
  • Growth indicators
  • Technology usage
  • Competitive positioning
  • Market presence

Stakeholder Analysis

  • Decision maker identification
  • Job titles and roles
  • LinkedIn presence
  • Authority level
  • Department structure
  • Buying committee signals

Intent Signals

  • Recent company news
  • Funding announcements
  • Hiring patterns
  • Technology changes
  • Market expansion
  • Problem indicators

Fit Assessment

  • ICP match score
  • Budget alignment
  • Geographic fit
  • Industry relevance
  • Use case match
  • Deal size potential

Timing Indicators

  • Urgency signals
  • Seasonal patterns
  • Fiscal year timing
  • Contract renewal windows
  • Competitive activity
  • Market triggers

Action Routing

  • Priority classification
  • Owner assignment
  • Sequence enrollment
  • Follow-up timing
  • Next best action
  • Success probability

Time Savings

Manual Process (Per Lead)

Google research 5 min
LinkedIn stalking 5 min
Company website review 3 min
News search 3 min
Tech stack research 4 min
Scoring and notes 5 min
Total 25 min/lead

With Lead Pipeline

Automatic research 30 sec
Review and decision 2 min
Total 2.5 min/lead
90%
Time Reduction Per Lead
50 leads/week
= 18.75 hours saved
200 leads/month
= 75 hours saved
Focus redirected
to actual selling

Real Use Cases

Inbound Marketing

"Every form submission gets instant research. Our SDRs know exactly which leads to call first. Response times dropped from 4 hours to 10 minutes."

Event Follow-Up

"After a trade show, we import the CSV. Every lead gets scored and routed automatically. No more spreadsheet hell or missed opportunities."

Outbound Prospecting

"Our BDRs build target lists, import them, and get instant intel on each account. They spend time selling, not researching."

Honest Limitations

Not Included

  • Automatic outreach or emails (you control contact)
  • Lead list building (you provide the leads)
  • Guaranteed data accuracy (enrichment is best-effort)
  • Real-time website tracking
  • CRM replacement

What This Replaces

  • Manual Google research per lead
  • LinkedIn detective work
  • Gut-feel scoring
  • Spreadsheet lead tracking
  • "Figure out which leads to call first" chaos

Stop Guessing Which Leads Matter

Book a 30-minute demo. We'll run your recent leads through the pipeline and show you what you've been missing.

SCHEDULE DEMO See Technical Details
scottcollier@me.com | Round Rock, TX
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